Communication for Development (C4D) is a specialized organization providing strategic communication, advocacy, and stakeholder engagement solutions for donor-funded development programmes in Pakistan. We support initiatives financed by international financial institutions (IFIs), multilateral and bilateral development partners, government agencies, and implementing partners to enhance programme effectiveness, policy uptake, and development impact.
Our work positions communication as a core enabler of development outcomes, integrating it across the programme cycle—from design and implementation to monitoring, learning, and adaptation. We apply evidence-based, context-sensitive, and results-oriented communication approaches to strengthen institutional credibility, manage reform-related risks, and support sustainable behaviour change.
We operate with a digital-first delivery model, employing high tech and AI based tools and research based operations ensuring cost-efficiency, scalability, and responsiveness while meeting international standards for quality, fiduciary discipline, and reporting. C4D designs and delivers strategic communication, advocacy, and engagement solutions that strengthen policy uptake, institutional credibility, and development impact.
Results Orientation
Communication designed to deliver measurable outcomes.
Integrity & Accountability
Compliance with ethical, fiduciary, and professional standards.
Value for Money
Efficient, cost-effective delivery without compromising quality.
President & Chief Adviser
Zulfiqar Haider Khan is a senior development professional with extensive experience in economic affairs, advocacy, institutional positioning, and stakeholder engagement for donor-funded programmes. He has led donor driven interventions supporting policy reforms, public sector programmes, and social development initiatives, ensuring alignment with donor priorities, government frameworks, and public expectations.
His expertise includes high-level collaboration, political economy and risk-sensitive public engagement. As an adviser, he provides strategic oversight, ensures compliance with international development standards, and positions communication as a results-oriented function within development programming.
Vice President & Adviser
Mukhtar Shah brings strong expertise in development communication, programme operations, implementation management, and donor compliance. He has managed complex, multi-component communication initiatives involving diverse stakeholders, tight timelines, and rigorous reporting requirements.
As VP, he ensures operational efficiency, quality assurance, and value for money across all assignments. He oversees project delivery systems, financial discipline, and coordination mechanisms to ensure that communication interventions are implemented effectively and transparently.
Chief Executive Officer
Mukhtar Shah brings strong expertise in development communication, programme operations, implementation management, and donor compliance. He has managed complex, multi-component communication initiatives involving diverse stakeholders, tight timelines, and rigorous reporting requirements.
As COO, he ensures operational efficiency, quality assurance, and value for money across all assignments. He oversees project delivery systems, financial discipline, and coordination mechanisms to ensure that communication interventions are implemented effectively and transparently.
Chief Technical Officer
Mukhtar Shah brings strong expertise in development communication, programme operations, implementation management, and donor compliance. He has managed complex, multi-component communication initiatives involving diverse stakeholders, tight timelines, and rigorous reporting requirements.
As COO, he ensures operational efficiency, quality assurance, and value for money across all assignments. He oversees project delivery systems, financial discipline, and coordination mechanisms to ensure that communication interventions are implemented effectively and transparently.